Rather than placing the collection on pristine courts, this campaign explores how tennis naturally exists within the city itself. Centered around a Brooklyn handball court, we transform an everyday neighborhood space into our hero location, embracing the authenticity, texture, and character that make New York unique.
This campaign celebrates the quieter side of tennis, creating imagery that feels authentic, cinematic, and rooted in New York
I wanted to shine some light on southwest Detroit for this one. An area known for its hispanic community thats so rich in culture, love and hospitality. it also has a strong sense of local pride driven by small businesses, community organizations, and multi generational families which was on full display during this. Fully shot on 16mm
Directed by Vuhlandes “The Red Man” follows the brand’s mascot as he arrives in America for the first time, mirroring the UK brand’s own introduction to the U.S. market. Set in New York, the film follows him as he takes in a place that feels completely unfamiliar.
A voice guides him through the experience, speaking to the uncertainty that comes with arriving somewhere new while reminding him that he’ll find his way. The film turns the launch into something more personal, using his arrival as a story about stepping into a new chapter and trusting that you’ll eventually feel at home.
Written & Directed by Vuhlandes
Created for PellePelle this film captures the brand through a series of textured, cinematic moments. this film is inspired by the enduring influence on fashion and culture. Two separate vignettes showcasing the brands culture
Hasselblad X2DII
Created in collaboration with Hasselblad, this commercial for the X2D II 100C highlights the camera through a blend of thoughtful storytelling and image making. Rather than focusing solely on technical specifications, the film emphasizes the experience of photographing with the camera, celebrating its craftsmanship, precision, and the deliberate pace that defines the medium.
AFTER MIDNIGHT
After Midnight
After Midnight is a B&W 16mm short film inspired by classic gothic horror and early vampire cinema.
Following a late night news broadcast detailing a series of unexplained disappearances and increasingly strange reports from inside people's homes, one man dismisses the warnings as another sensational story. When he finally hears a loud knock he starts to look around his house for where its coming from, the line between broadcast and reality begins to disappear. Shot entirely on B&W 16mm, After Midnight is an exercise in atmosphere, drawing from the tension and visual language of classic horror rather than spectacle. Inspired by early horror classics.
Written and directed by Vuhlandes.
After Midnight is a B&W 16mm short film inspired by classic gothic horror and early vampire cinema.
Written and directed by Vuhlandes.
After Midnight
After Midnight is a B&W 16mm short film inspired by classic gothic horror and early vampire cinema.
Following a late night news broadcast detailing a series of unexplained disappearances and increasingly strange reports from inside people's homes, one man dismisses the warnings as another sensational story. When he finally hears a loud knock he starts to look around his house for where its coming from, the line between broadcast and reality begins to disappear. Shot entirely on B&W 16mm, After Midnight is an exercise in atmosphere, drawing from the tension and visual language of classic horror rather than spectacle. Inspired by early horror classics.
Written and directed by Vuhlandes.
